Task 1- Understand the purpose of music videos

Music videos wasn't really around until the 60's and one of the very first music groups to create one was none other than the Beatles, the song that they had created this music video with was a song called paperback writer. There was a reason behind why they wanted to create this, some of those reason where to help promote their new single in all the different countries in the world and one of the main reasons was because when they performed live at concerts, the crowd screamed that loud that you wasn't able to hear them singing the song.

This also allowed the fans to see them without them actually having to be there, this suited them because they could not be in every country in the world at the same time to perform, this was also a good thing for them because it allowed them to promote their new song which would get the fans more excited and want to buy the vinyl (the CD of their time) this allowed them to have another source of income because they was now able to earn the money that they needed to live from a different place.

Creating a music video allows the Beatles to expand the type of audiences that will see/hear their songs and music videos , also creating the music video allows the artists to have their song played any across the world without them having to be there to play it which suits them because then they don't have to be everywhere at the same time.

Creating the music video is also a way of promoting a song, the song could be shown on TV show such as 4Music which would allow people to listen to the song and watch the video and if they liked the song they could then have the chance to go and buy the song or album.

If a artist created a music video they could also get a extended income because they could then have a flurry of people wanting to watch the video and buy the song which means that they would have even more money coming through to them.

When an artist creates a music video it also allows them to create an extension of out lets, for example if an artist created their music video it could be uploaded to a site called YouTube and that would allow for more people to see their song and video which could increase the chances of those people becoming fans of that artist, this would mean that they could then create an opening for them to get more sales on that song or their entire album.

If the artist has the opportunity to have a song feature inside a film it would benefit them both, for example, Adele sung a song named Skyfall and it featured in the James Bond film Skyfall, the music video featured scenes from the film which could attract people to watch the film and when the film plays the song the people that are watching it could then decide to go and buy the song which means both the artist and the producers benefit from having synergy.

producers would use a strategy for different labels, there are 3 different types of label categories and these are known as the Majors, independent and self-produced artists. The major record labels are dominated by 4 different record labels, this category would have stakes in other companies and would also have connections to Films, TV and electronics, the strategy that this record label would have is that they would use online platforms such as VEVO which can used and accessed on YouTube. The next set is the independent, this record label have a huge number of smaller companies that have no connection to the majors, The independent producers like to see their work as a art form and not just a advertisement for the music industry and the music videos of these artists that aer in this category would have directors that are using it as a stepping stone for up and coming directors to further their career as a director. the final record label would be self produced artists and these type of people would have the smallest budgets and are generally unknown to the public and when they produce their music video, it becomes a vital part for promoting their early career and it also allows them to utilize websites such as YouTube which could lead them to great success